Question Earthority!

“Old news : green products don’t work and consumers won’t pay a premium for them. New news : investment in environmentally-preferable products and technologies can lead to a potent new source of innovation and competitive advantage. Take heed! Contrary to what many marketers may think, environmental marketing appeals are growing in number. The U.S. Environmental Protection Agency’s Energy Star label for energy efficiency, for example, now appears on 11,000 different companies’ SKUs in 40 product categories, ranging from washing machines and light bulbs to skyscrapers and homes.” (03/28/06)