Question Earthority!

“While working the graveyard shift in a University of Virginia computer lab 13 years ago, Paul DeMaio had dreams of the open road. On a whim, the avid cyclist and environmentalist entered ‘public bikes’ into a search engine and discovered images of Bycyklen, Copenhagen’s then-new bike-sharing service. One glimpse and DeMaio was hooked. ‘The idea just blew me away,’ he says. ‘This was it.’ DeMaio arranged to study in Denmark, where he absorbed as much about bike-sharing culture as possible. Convinced that the idea would appeal to Americans, he created MetroBike LLC, a bicycle planning and bike-sharing consulting company based in Washington D.C. And now, more and more cyclists and legislators are turning their attention to DeMaio’s cause.” (12/26/07)