Stupak: Drugmakers need to rein in ads

Reuters
Posted: May 8th, 2008 by Steve Trinward

“Pharmaceutical companies need to be more responsible in touting products to consumers or else face tighter controls from Congress, a top U.S. Democratic lawmaker said on Thursday. Rep. Bart Stupak, at a hearing to discuss specific ads by Pfizer Inc, Johnson & Johnson, Merck & Co Inc and Schering-Plough Corp, said television commercials in particular use deceptive techniques to push products to potential patients and increase sales. ‘It appears that we need to enforce significant restrictions on DTC (direct-to-consumer) ads to protect American consumers from manipulative commercials designed to mislead and deceive for the profit of pharmaceutical companies,’ said Stupak, head of the U.S. House of Representatives Energy and Commerce investigative panel.” (05/08/08)

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