“In this modern world, consumers have been lulled into believing things they hear and see on television. It’s all of us, out of our laziness, to accept without question things we hear from trusted sources, you know, like NBC’s Brian Williams, CBS’s Katie Curic, ABC’s TV news anchor Bob Woodruff. And then, laced in between reports on the evening news comes: ‘when the moment is right … CIALIS.’ Can you take your eyes off of the commercial for CIALIS when a naked man and woman are shown in individual bathtubs? There is a sexual tension there. The ad appeals to human emotions rather than delivering factual information about the safety and effectiveness of the drug. Also recall the visually-gripping ad for anti-inflammatory drug CELEBREX, with people in a park performing Chinese qigong exercises? You couldn’t take your eyes off of the screen. ‘As seen on TV’ creates a credibility of its own. TV news knows of its success in marketing prescription drugs — every advertising dollar spent there yields $6 in new business!” (05/11/08)