Studies back natural sweetener’s safety
Wall Street JournalPosted: May 15th, 2008 by Steve Trinward
“A set of scientific studies probing the health effects and stability of a calorie-free natural sweetener that Cargill Inc. and Coca-Cola Co. aim to market are expected to be published Thursday, offering evidence of its safety, according to people familiar with the research. The findings were funded by Cargill and are being published online in the journal Food and Chemical Toxicology. The results could put the two companies one step closer toward gaining U.S. regulatory approval for their sweetener, which is derived from the South American herb stevia. The companies hope the sweetener, which bears the brand name Truvia and the common name rebiana, will give them a lock on the ‘holy grail’ of sweeteners: one that sweetens foods and beverages naturally, has no calories and tastes good.” [editor’s note: We know people who’ve been carrying packets of Stevia for their coffee for years now; no noticeable side-effects as yet - SAT] (05/15/08)
May 20th, 2008 at 12:27 pm
I have been drinkig Zevia for about 6 months. It also contains Stevia and is delicious. Zevia comes in Cola, Orange, Twist and Root Beer. Zero calories and all natural. It is kinda hard to find (new company) but you can order it online. I hope coke’s product really is as natural and delicious as Zevia, but I doubt it!