The Medical Freedom Channel

“Consumerism in health care is in its infancy, and the market is in a period of experimentation and trial and error. It’s just as important to study mistakes and missteps as successes as a welcome opportunity to improve the product offerings. … Early adopters in a new market differ in predictable ways from later adopters in a mature market, with the former willing to accept risking the unknown. If the product is successful at this stage, word gets out and the new idea attracts a wider market segment. One of the greatest values of the consumer movement is that vendors and employers are free to refine their products in accordance with changing conditions and growing knowledge.” [Adobe Acrobat .pdf file] (08/20/2004)