The Medical Freedom Channel

“TV ads for the world’s top-selling drug, cholesterol fighter Lipitor, are back, six months after Pfizer Inc. pulled them amid charges its use of a celebrity doctor endorser who’s never practiced medicine misled the public. This time, Pfizer is leaving out the celebrity. In the new ads, the endorser is a talent agent from the San Francisco Bay area who tells viewers he started taking Pfizer’s Lipitor after surviving a heart attack last year. … Lipitor generates more than $12 billion a year in revenue for New York-based Pfizer. Its patent expires in 2011, yet ads for the pill have been off the air since February.” (09/02/08)