Supplement demand is up

Tennessean
Posted: December 26th, 2006 by Steve Trinward

“The Christmas rush is nothing compared to the shopping blitz that next week will hit stores specializing in vitamins, proteins and other supplements designed to benefit physical workouts. With new year’s resolutions will come a booming demand for any type of enhancement designed to assist those wanting to firm up, trim down, or just get into better shape. ‘Our business will double or triple after the new year,’ said Steve Reece, co-owner of American Nutritional Wholesalers in Hermitage. ‘People have become very dependent on these types of items to help them in whatever type of training they do.’ The U.S. Food and Drug Administration steadily has gotten more involved in the vitamin/supplement business. When the government in 2002 declared as illegal the use of the highly-popular ephedra, an herb whose active ingredient, ephedrine, purportedly supplied athletes with a boost of adrenaline and helped dieters shave off weight, some expected the industry to take a big hit. It didn’t happen.” (12/21/06)

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